Post by hasina789956 on Oct 31, 2024 4:19:26 GMT
Like every year, at this time of year that smells of celebrations and delicacies, your boss asks you to get busy sending this dear newsletter of wishes . The goal? To remind you of the good memories of the people with whom you interact on a daily basis (customers, prospects, service providers and partners). Yes, but here's the thing, this newsletter for which you are going to sweat body and soul is certainly not going to be of any use... for nothing! Let's see together the reasons for an announced failure . Your newsletter is (still) not personalized Whether it's your long-time client, your latest professional acquaintance or your service provider, they will all receive exactly the same message .
However, we are, more than ever, in the era of personalization! newsletter-wishes-personalization The solution to avoid these inconveniences: We first segment with lists (and a marketing tool worthy of the name) and we personalize our emails ! Segmentation allows you to create groups based on assigned criteria and bulk email campaigns a specific context. These may include, for example: geographical typological behavioral purchase (recency, frequency, amount) of marketing personas ideal customer or ICP (Ideal Customer Profile in VO) life cycle (customer, promoter customer, VIP customer, prospect with opportunity created, simple lead, follower.
of informal or formal use In short, everything will depend on the data (the "data" according to the established word) that you have gathered in your CRM or failing that in your too numerous lists on Excel, not always compliant with the GDPR and not always up to date, you will agree . The goal of this segmentation is to provide the right content to the right person, at the right time . And since the content will be adapted by overall groups and by criteria ( persona, scoring, geography, type of business, etc.), it will be more likely to appeal to your recipient and will promote the opening rate. The goal being, first of all, that they read your good wishes and your message.
However, we are, more than ever, in the era of personalization! newsletter-wishes-personalization The solution to avoid these inconveniences: We first segment with lists (and a marketing tool worthy of the name) and we personalize our emails ! Segmentation allows you to create groups based on assigned criteria and bulk email campaigns a specific context. These may include, for example: geographical typological behavioral purchase (recency, frequency, amount) of marketing personas ideal customer or ICP (Ideal Customer Profile in VO) life cycle (customer, promoter customer, VIP customer, prospect with opportunity created, simple lead, follower.
of informal or formal use In short, everything will depend on the data (the "data" according to the established word) that you have gathered in your CRM or failing that in your too numerous lists on Excel, not always compliant with the GDPR and not always up to date, you will agree . The goal of this segmentation is to provide the right content to the right person, at the right time . And since the content will be adapted by overall groups and by criteria ( persona, scoring, geography, type of business, etc.), it will be more likely to appeal to your recipient and will promote the opening rate. The goal being, first of all, that they read your good wishes and your message.